Commerce: Digital Marketing and Social Media Management Diploma Program
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Whether you are a creative or more technically minded, there is a career opportunity for you in the diverse fast-growing digital world.
Credential
Diploma
Duration
43 weeks
Practicum
5 weeks
- Digital Marketing Coordinator
- Digital Marketing Specialist
- Digital Media Coordinator
- Social Media Coordinator
- Content Marketing
Our Commerce: Digital Marketing and Social Media Management course is eligible for student aid funding; other options available.
Industry-experienced instructors bring firsthand knowledge from actual roles in their fields.
We provide the tools you need to succeed in your program, including a new laptop you keep.
Gain real marketing experience and training through practicums in a business firm.
Find Out What Our Students
Say About Us
I took the Digital Marketing and Social Media Management program and am now a Digital Content Specialist. Sundance College has given me a lot of options to make this education possible, especially as a mom who was still on maternity leave when I started. They have a systematic and approachable way of dealing with the student’s needs and queries from program inquiries (start point) to student loan repayment (endpoint). For me, Sundance College is one of Canada’s best colleges because they are serious about assisting students find jobs through their Career Services department. It’s a blessing that I found Sundance College.
Erlyn L.
Commerce: Digital Marketing and Social Media Management
What to Expect From Our Commerce: Digital Marketing and Social Media Management
As a skilled digital marketing and social media manager, you plan, execute, monitor, and analyze online marketing and social media campaigns.
To prepare you, the Commerce: Digital Marketing and Social Media Management diploma program has a strong focus on contemporary marketing techniques that are used in today’s digital age to generate leads and build brand awareness: search engine optimization and rankings, social media, digital and mobile analytics, and more.
The Commerce: Digital Marketing and Social Media Management program provides you with the fundamental knowledge of digital marketing and contemporary marketing techniques required to gain entry-level employment and be successful in today’s dynamic evolving electronic environments.
Industry-experienced instructors will guide you through creating a brand from scratch – whether a store, a service or a concept – and bring it to life through marketing plans, branding and logo creation, research, website creations, social media presence, analytics and more.
Program Overview: Commerce: Digital Marketing and Social Media Management
Learn about Sundance College’s Commerce: Digital Marketing and Social Media Management diploma program and how it prepares students for career success in marketing.
The Sundance Difference
Supporting Student Success
Sundance College’s mission is to “support student success”. All members of our team are dedicated to helping students succeed throughout their educational journey.
One Course at a Time
Students focus on 1 course at a time, rather than splitting attention among multiple courses.
Concentrated immersion into one course increases knowledge retention and academic success rates.
Flexible Learning Environment
At Sundance College, we offer flexible learning options tailored to your lifestyle.
Choose from on-campus or online classes, and access recorded materials to learn at your own pace.
Whether you prefer a structured classroom environment or the convenience of studying from home, we provide the flexibility you need to succeed.
Hands-On Learning
We offer flexible learning options tailored to your lifestyle. Choose from on-campus or online classes, and access recorded materials to learn at your own pace.
Practicum Experience
Most programs include a practical work experience or practicum. Practicums provide very important benefits that set you apart from other job applicants:
Experience
You will have relevant work experience in your new career field before you graduate. This helps you break into or transition into your new career.
Resume Builder
A practicum helps build your resume with experience relevant to the career you want to pursue.
References
Your practicum supervisor becomes an important reference for you in moving your career forward.
Employment
You may obtain employment through your practicum employer. In our experience, up to 50% of our students have.
Career Services for Life
Students come to Sundance College to get jobs and to move their careers forward in new directions. A key component of supporting this transition for students is assisting them in applying for and preparing for job interviews.
Sundance College offers free career services to support students with:
- Developing resumes and employment marketing materials
- Job search planning, strategies and support
- Applying for jobs
- Role-playing experience so you are prepared to walk into job interviews
Frequently Asked Questions (FAQs)
What is digital marketing?
Digital marketing involves promoting products, services, or brands through digital channels such as search engines, social media, email, and websites.
It includes practices like search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, email marketing, and social media marketing. The goal is to reach and engage with a target audience, drive traffic, and convert leads into customers.
How do I become a digital marketer?
To become a digital marketer, start by gaining a strong understanding of web marketing fundamentals. Get a diploma in digital marketing that teaches SEO, content marketing, social media strategies, and data analytics.
Practical experience is crucial, so consider internships or entry-level positions in marketing to build your skills. Staying updated with the latest digital marketing trends and tools is also essential for success in this dynamic field.
To learn more about how to become a digital marketer, read our blog ‘The Path to Digital Marketing Specialist: Realize Your Potential with a Diploma’.
What do digital marketers do?
Digital marketers are responsible for creating and managing online marketing campaigns to promote products or services. They use SEO to improve website visibility, manage pay-per-click (PPC) advertising campaigns, create engaging content, and utilize social media platforms to engage with target audiences.
Additionally, they analyze web traffic and performance data to optimize marketing strategies, ensuring that marketing campaigns meet their goals and drive business growth.
What do social media managers do?
Social media managers oversee a company’s social media presence. They create and curate content for various social media platforms, engage with followers, and monitor social media trends.
Their tasks include developing social media strategies, running advertising campaigns, analyzing customer engagement metrics, and collaborating with other marketing team members to ensure a cohesive online presence.
How do I become a social media manager?
To become a digital marketing/social media manager, start by gaining a strong understanding of different social media platforms and how they can be used for marketing. Enroll in social media marketing courses online to learn about content creation, social media strategies, and analytics.
Building a personal or professional network and social media presence can provide practical experience. Find a program with a practicum to gain hands-on experience and stay updated with the latest trends and tools in social media marketing.
How important is prior experience or a portfolio for job applications?
Prior experience and a portfolio are important for digital marketing job applications. Employers look for demonstrated skills and completed projects, which can be showcased through a portfolio. This provides proof of your abilities, creativity, and results, making you a more competitive candidate.
Enrolling in a digital marketing diploma program is an excellent way to create portfolio-worthy work and learn essential marketing fundamentals required to succeed in the field. The practical experience gained through the program’s practicum provides experience and also helps build your portfolio and enhances job readiness.
To learn more about how to create a marketing portfolio that will land you your dream job after graduation, read our blog ‘How To Build A Digital Marketing Portfolio’.