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Home / Explore All MicroDiploma Programs / Digital Marketing

Digital Marketing

MicroDiploma: BSM1016 | Credits: 7 | Credential: MicroDiploma

Description

Our online MicroDiploma program in Digital Marketing is designed to provide a strong foundation in digital marketing, essential skills to create engaging content, and an understanding of analytics to maximize return on investment (ROI). The program begins with an extensive module covering the fundamentals of digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC) advertising, and email marketing. Additionally, the program emphasizes the creation of compelling content that resonates with target audiences, using practical examples and exercises to teach learners how to drive engagement, promote their brand, and increase conversion rates. Moreover, the program covers the use of analytics to gain insights into website performance and make data-driven decisions. Learners will acquire knowledge on how to set up and use different analytics tools to monitor and evaluate the effectiveness of digital marketing campaigns, measure ROI, and optimize strategies for maximum impact. The program is suitable for marketing professionals, entrepreneurs, and small business owners looking to acquire a comprehensive understanding of digital marketing and enhance their skills. The program is suitable for marketing professionals, entrepreneurs, and small business owners looking to acquire a comprehensive understanding of digital marketing and enhance their skills.

Program Courses

  • Digital Marketing Fundamentals

    Gain foundational knowledge on the current best practices in digital marketing and brand management. Explore the best digital marketing tools to properly navigate SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, email marketing, and much more.

  • Social Media Marketing Strategies

    Develop a strong foundation of practical skills and knowledge that will help build a successful career in social media marketing.

    You will work directly with a range of social media platforms. Explore the wide array of digital marketing tools and strategies used to connect with customers through creative and effective social media content.

  • Digital & Mobile Analytics

    Explore data analytics and conversions. Learn to generate traffic from a website and convert it into clients and sales, which is the goal for success in digital marketing.

Tuition
$800
Books
$511
Total
$1311
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Frequently Asked Questions (FAQs)

  • How do I enroll in a MicroDiploma?

    To enroll in a microdiploma, visit the page for the specific microdiploma and click the “Enroll Now” button. You will be directed to the payment page. 

    Review your enrollment summary, enter your email address and payment details, and click submit. 

    Once your payment is confirmed, you will receive a confirmation email along with the credentials to access the online platform at mysundancecollege.ca

  • What will I receive once I successfully complete a MicroDiploma?

    Upon successful completion of each MicroDiploma, you will receive a MicroDiploma and a Certificate of Achievement for each course within the MicroDiploma.

  • What happens if I don’t complete all the required courses for a MicroDiploma?

    You will receive Certificates of Achievement for each course you successfully complete, but you will not earn the MicroDiploma unless you complete all required courses.

  • What is the difference between Microdiplomas and Courses?

    Microdiplomas are intended for students who want to upgrade their skills or get a comprehensive education in a new subject. They are comprised of 2-4 courses. 

    Courses focus on specific subjects, offering students the flexibility to gain targeted knowledge without committing to a full program. They are ideal for professionals seeking to enhance particular skills or for individuals interested in exploring a single area of study in depth.

  • Can I get more information?

    Yes, you will find additional information on the MicroDiploma page.

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Admission Requirements

  • You will quickly confirm your qualification to study at Sundance College in a confidential interview – for free – with one of our Admissions Advisors.
  • As a general overview, the minimum requirement for being admitted to Sundance College is a high school diploma.
  • Students not having a high school diploma or equivalency can apply as a mature student.
  • In the same interview, you will have the opportunity to discuss your career aspirations and ensure that you are choosing the best program match.
  • You will also be submitted to a Career Assessment to validate you have the essential skills and abilities required to successfully complete our diploma program.
  • Our experienced Admissions Advisors can also provide special guidance in case you have any specific challenge to enter the college.

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