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Digital Marketing and Social Media Management
As a digital marketing and social media manager, you drive online engagement and brand awareness. Learn essential skills in SEO, PPC, content marketing, social media strategy, and analytics through career-focused training at Sundance College.
Credential
Diploma
Duration
43 weeks
Practicum
5 weeks
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Employment Opportunities
- Digital Marketing Coordinator
- Digital Marketing Manager
- Digital Marketing Specialist
- Digital Media Coordinator
- Social Media Coordinator
- Content Marketing
- Social Media Manager
- SEO (Search Engine Optimization)
What You Could Earn
Up to $66,650
Benefits
Our Digital Marketing and Social Media Management course is eligible for student aid funding; other options available.
Industry-experienced instructors bring firsthand knowledge from actual roles in their fields.
Bring to life a brand through comprehensive marketing plan: logo and website creation, social media and more.
Gain real marketing experience and training through practicums in a business firm.
Start your Digital Marketing and Social Media Management diploma online. Access course materials anywhere at any time.
Benefit from lifetime access to our Career Services team for job search help and career advice.
Receive personalized, individual attention and support during your studies.
We provide the tools you need to succeed in your program, including a new laptop you keep.
Digital Marketing and Social Media Management Diploma: Overview
Sundance College’s Digital Marketing and Social Media Management program equips you with the career-focused skills, knowledge, and experience to excel in the digital marketing and social media management industry.
As a skilled digital marketing and social media manager, you plan, execute, monitor, and analyze online marketing and social media campaigns.
In just 43 weeks, our diploma program prepares you for dynamic roles in digital media marketing with comprehensive training in search engine optimization (SEO), pay-per-click (PPC), email marketing, social media strategy, content marketing, and digital analytics. You’ll gain expertise in marketing automation, strategic web design, and effective business communication.
Our program also includes a 5-week practicum work experience with a firm, providing you with real-world experience and preparing you for a successful career in digital marketing and social media management.
Whether you are creative or more technically inclined, there is a career opportunity for you in the diverse fast-growing digital field.
Program Overview: Commerce: Digital Marketing and Social Media Management Diploma
Learn about Sundance College’s Digital Marketing and Social Media Management diploma program and how it prepares students for career success in marketing.
Is a career as a Digital Marketer right for you?
Take the Sundance College Career Training Readiness Quiz. The Career Quiz is a free tool that will help you identify goals, personal strengths and important facts about your potential career path so you can make an informed decision about your future. It takes just a few minutes!
Take Our Career QuizProgram Courses
Core
Strategic Web Design
This course focuses on the WordPress platform. Learn the nuances of proper web design and gain hands-on experience creating websites from the bottom-up to reinforce a strong online brand.
Social Media Marketing Strategies
Develop a strong foundation of practical skills and knowledge that will help build a successful career in social media marketing.
You will work directly with a range of social media platforms. Explore the wide array of digital marketing tools and strategies used to connect with customers through creative and effective social media content.
Writing for the Web
Reading online is very different from reading print. Even strong writers must master how to write content for the internet. Learn how to create optimized content, video story boarding, scripting, and content promotion so that you can create compelling narratives specifically designed for online readers.
Marketing
Learn the core components used to create a successful content marketing strategy. Develop essential marketing skills for the modern marketing landscape; while exploring marketing theories that will help you take your business to the next level.
Marketing Automation
Learn and understand marketing automation software that can be used to facilitate business marketing processes on an employee or client-based model.
Content Marketing and SEO
Explore essential Search Engine Optimization (SEO) techniques that go beyond keywords and alt tags. Learn how to ensure accessibility, optimize marketing strategies and web pages for various devices, and create compelling user experiences. Topics include in-page and off-page SEO, guest blogging, social media, and backlinks. By the end of this course, you’ll be equipped to design web pages that serve users, meet business goals, and satisfy search engine algorithms to rank on Search Engine Results Pages (SERPs).
Digital Marketing Fundamentals
Gain foundational knowledge on the current best practices in digital marketing and brand management. Explore the best digital marketing tools to properly navigate SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, email marketing, and much more.
Organizational Behaviour
Gain an important understanding of how human behaviours in the workplace affect the performance of individuals, teams, and various groups. Explore situational corporate communication, culture, personal differences, workplace politics, and effective outcomes for healthy communication in the workplace.
Effective Business Writing
Master effective written communication techniques required in today’s fast-paced work environments. Topics include effective written communication skills, proper communication techniques, specific workplace communication situations, and designing effective business presentations.
Foundation
Becoming a Master Student
This course helps students make the transition to post-secondary education and teaches them how to make the most of their chosen career education path as they prepare for the workforce. Topics include learning styles, goal setting, note-taking, and testing.
Communication and Interpersonal Skills
This course prepares students to use proper speaking skills to give effective and professional oral presentations. Students will learn what to do before, during, and after the presentation, and how to design effective visual aids.
Microsoft Outlook
Learn the file management, editing, formatting, and printing functions essential in every workplace using Microsoft Outlook.
Microsoft Excel
Learn to perform the functions necessary to manipulate spreadsheets, use functions and create equations using Microsoft Excel.
Microsoft Word
Learn how to create, format, and manipulate Microsoft Word documents through practical hands-on training.
Career Management
Work hands-on to build the opportunity-finding skills needed in today’s job market. You will learn essential skills needed to be successful throughout the entire job application process and how to achieve gainful employment. You will plan, write, and complete a resume; search for employment; and develop your presentation skills.
Practicum
Your digital marketing diploma includes a 5-week practical work experience with a firm. For students unable to complete a practicum (e.g., due to remote location), a capstone project will be offered as an alternative to fulfill the diploma requirements.
Admissions Steps
Whether you're just starting to explore or are ready to take the next step, we're here to help you navigate your journey. Get all the information you need to make an informed decision about your future.
Admissions RequirementsConnect with an Advisor
Connect with an Admission Advisor and get all the questions answered.
Find Out What Our Students
Say About Us
I took the Digital Marketing and Social Media Management program and am now a Digital Content Specialist. Sundance College has given me a lot of options to make this education possible, especially as a mom who was still on maternity leave when I started. They have a systematic and approachable way of dealing with the student’s needs and queries from program inquiries (start point) to student loan repayment (endpoint). For me, Sundance College is one of Canada’s best colleges because they are serious about assisting students find jobs through their Career Services department. It’s a blessing that I found Sundance College.
Erlyn L.
Commerce: Digital Marketing and Social Media Management
Frequently Asked Questions (FAQs)
What is digital marketing?
Digital marketing involves promoting products, services, or brands through digital channels such as search engines, social media, email, and websites.
It includes practices like search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, email marketing, and social media marketing. The goal is to reach and engage with a target audience, drive traffic, and convert leads into customers.
How do I become a digital marketer?
To become a digital marketer, start by gaining a strong understanding of web marketing fundamentals. Get a diploma in digital marketing that teaches SEO, content marketing, social media strategies, and data analytics.
Practical experience is crucial, so consider internships or entry-level positions in marketing to build your skills. Staying updated with the latest digital marketing trends and tools is also essential for success in this dynamic field.
To learn more about how to become a digital marketer, read our blog ‘The Path to Digital Marketing Specialist: Realize Your Potential with a Diploma’.
What do digital marketers do?
Digital marketers are responsible for creating and managing online marketing campaigns to promote products or services. They use SEO to improve website visibility, manage PPC advertising campaigns, create engaging content, and utilize social media platforms to engage with target audiences.
Additionally, they analyze web traffic and performance data to optimize marketing strategies, ensuring that marketing campaigns meet their goals, and drive business growth.
What do social media managers do?
Social media managers oversee a company’s social media presence. They create and curate content for various social media platforms, engage with followers, and monitor social media trends.
Their tasks include developing social media strategies, running advertising campaigns, analyzing customer engagement metrics, and collaborating with other marketing team members to ensure a cohesive online presence.
How do I become a social media manager?
To become a digital marketing/social media manager, start by gaining a strong understanding of different social media platforms and how they can be used for marketing. Enroll in social media marketing courses online to learn about content creation, social media strategies, and analytics.
Building a personal or professional network and social media presence can provide practical experience. Find a program with a practicum to gain hands-on experience and stay updated with the latest trends and tools in social media marketing.
How important is prior experience or a portfolio for job applications?
Prior experience and a portfolio are important for digital marketing job applications. Employers look for demonstrated skills and completed projects, which can be showcased through a portfolio. This provides proof of your abilities, creativity, and results, making you a more competitive candidate.
Enrolling in a digital marketing diploma program is an excellent way to create portfolio-worthy work and learn essential marketing fundamentals required to succeed in the field. The practical experience gained through the program’s practicum provides experience and also helps build your portfolio and enhances job readiness.
To learn more about how to create a marketing portfolio that will land you your dream job after graduation, read our blog ‘How To Build A Digital Marketing Portfolio’.
How do I balance my studies with my work and family commitments?
Many of our students and graduates have work and family commitments that they have balanced with their studies. You will study only one course at a time instead of 4 or more. This allows you to immerse yourself and increase your knowledge retention and academic success.
As well, our flexible learning model allows you to study around your other commitments. And you can take your Digital Marketing and Social Media Management diploma courses online.
For more tips on finding the right work-life balance during your digital marketing education, read our blog ‘Achieve Work-Life Balance: Tips from College Graduates’.
Do you have other questions about our diploma programs or need guidance?
If you need more information about our programs, admissions requirements, financial aid, or practicum experiences, our admissions advisors are ready to assist you. Connect with a professional today to get the support and information you need to make informed decisions about your education and career path.