Are you interested in pursuing a career in professional digital marketing? If so, you might be wondering what kind of education you need to get started. While some people might think that a traditional degree is the only way to go, there is another option that can be more suitable for your needs: a digital marketing diploma.
This diploma is a streamlined program that teaches you the essential skills and knowledge you need to become a successful digital marketer. It covers topics such as SEO, social media, email marketing, and more — and gives you the opportunity to learn from industry experts. A diploma gives you the foundation in skills you'll need on your first day in this career path.
Let’s explore the major reasons why a digital marketing diploma should be on your radar if you want to enter the field of digital marketing.
Career Opportunities For Digital Marketing Diploma Graduates
Advertising is often the first thing that comes to mind when people hear the word "marketing." And, appropriately, Canada's digital ad spending in search engines like Google amounted to 46% of total digital advertising budgets in 2022. Social media advertising also took up an impressive 25% of budgets. But digital marketing is more than just advertising online.
Digital marketing is a broad field that encompasses all aspects of online marketing campaigns, including SEO, social media, email marketing, content marketing, user-experience centered web design, digital platform analytics, and more. This reality means that there are many entry-level opportunities for digital marketing graduates who have a diploma in this field. With a digital marketing diploma, you could get your career start with the following job titles:
- Content Creator
- Email Marketer
- Social Media Marketing Staff
- SEM Marketer
- Digital Advertising Technician
- Search Engine Optimizer (SEO)
These jobs require different skills and responsibilities, but they all share a common goal: to create and execute the tactics of effective digital marketing strategies. In support of your marketing manager's strategies, you'll drive web traffic, qualify leads, and boost sales for businesses. If you're a heavy social media user you might be a perfect fit for the average day in the life of a Social Media Manager!
A digital marketing diploma will equip you with the knowledge and skills you need to perform these tasks and succeed in these roles. It will show employers that you have the relevant and up-to-date knowledge and skills they are looking for.
Practical Digital Marketing Skills Students Learn In Diploma Courses
Can you name up to 11 essential skills in digital marketing? One of the best things about a digital marketing diploma is that it provides you with the most practical skills for a career in this field — and you can apply them right away. You will learn how to create and implement effective digital marketing campaigns, measure their results, and optimize them for maximum return on marketing investment.
Digital marketing courses cover the most important developments in critical tools and trends in the industry, such as SEO, social media, email marketing, and more. Through successful completion of relevant marketing courses, these skills enable any digital marketer to stay ahead of the curve and deliver value to their clients or employers.
A digital marketing diploma will also help you develop your creativity and problem-solving skills for use in any digital strategy. You will learn how to craft engaging and persuasive content that shows up on Google Search, works with social media algorithms rather than against them, and ultimately attracts and converts your target audience — without neglecting how to analyze data and make data-driven decisions for improved campaign outcomes.
Cost-Effective Education Through Streamlined Marketing Diplomas
Another reason why a digital marketing diploma is a great option is that it
focuses on only relevant and practical skills that are directly applicable to your career goals and your first job requirements. You won't have to waste time or money on classes that are for “breadth” and are not related to your field.
Four years for a bachelor's degree is a long time, and the ever-evolving digital landscape is better worked in and adapted to after graduating from an accelerated program. With a diploma program, you are qualified and out in the workforce in about a year.
When digital marketing diploma programs are available online, you can save money on transportation, accommodation, and other expenses. You can also access the online course materials anytime and anywhere in Canada, making it more convenient and flexible for your schedule.
If you're working full-time or close to it, you can make the career switch to marketing smoothly. It all begins with a digital marketing diploma program from a reputable post-secondary institution with an accelerated diploma, like Sundance College.
Learn Marketing From Industry Experienced Instructors Who’ve Worked In Various Industries
Another benefit of a digital marketing diploma at the right college is that it allows you to learn from industry-experienced instructors who have real-world experience and insights in marketing and draw on that in your marketing courses. Compare this to someone who took an education degree and is now teaching marketing without ever having worked in the marketing field.
Sundance College's Commerce: Digital Marketing & Social Media Management students interact with Digital Marketing Instructors through live sessions Q&As in class or over email, feedback on assignments, and more. An industry-experienced instructor is someone who is able to answer questions, give advice, and convey best practices and tips — not just in industry but for success in your courses themselves.
Learning from industry experts will not only enhance your knowledge and skills but also gives you the first contacts of your professional network. You will be able to connect with other professionals who can help you with your career development and opportunities.
The Flexibility Of Learning Marketing Skills Online
Sundance College's digital marketing diploma program is available online, which means you can access your courses with your college-provided laptop. You can also study at your own pace, within a framework.
Randa, a Commerce: Digital Marketing alumna shared her experience in a Google review:
“While attending Sundance College, I had a terrific experience. At first, I thought it would be difficult, and that with two children, I wouldn't be able to do all of my work on time, and that I would have to drop out of the program. I'm glad that did not happen.
Instructors are really nice, and all of the course materials are well-organized, so I never feel lost in trying to locate what I'm looking for, and they are always happy to help if I need it. I had a fantastic year as a student at Sundance College.”
Whether you choose online options from home or on-campus options in Calgary, Edmonton, or Winnipeg, you'll be equipped to balance your studies with your work or personal commitments without compromising on educational quality or career results.
When you’re ready, you’ll have the scheduling flexibility to carve out time to craft your digital marketing portfolio — a key to distinguishing yourself as a marketing career candidate.
Why You Should Enroll In Sundance College’s Digital Marketing Diploma
Digital marketing is an exciting and expansive career path that offers many opportunities for growth and success. If you want to break into this industry, a digital marketing diploma is your best option.
This diploma will equip you with the practical skills and knowledge you need to become a competent and confident digital marketer. It will also give you an edge over the competition and increase your chances of landing a job in the industry.
You could also strike out on your own and become an entrepreneur with your digital marketing skills. There is a marketing saying that goes, "content is king," and many digital media platforms like YouTube, Instagram, TikTok, and more pay content creators to engage and retain an audience. Learn about Sundance College Alumnus and 2023 Valedictorian Levi M.'s journey towards digital marketing diploma.
A digital marketing diploma will provide you with cost-effectiveness, flexibility, and access to industry experts. You will be able to learn from the best, network with other professionals, and study at your own convenience and comfort.
If you're looking for a digital marketing diploma that can help you achieve your career goals, enroll in Commerce: Digital Marketing & Social Media Management. It's designed to teach you everything you need to know about digital marketing in a short and comprehensive way. You'll learn from experienced instructors, get help landing a practicum for real-world experience, and gain access to job-search resources through a helpful Career Services department.
Don't miss this opportunity to start your digital marketing journey today. Enroll now and get ready to launch your career in digital marketing!