Digital marketing is an ever-changing, creative, and dynamic profession that is needed across all industries. That’s what makes it an exciting career choice and places it among the top 10 most in-demand jobs, according to LinkedIn.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, this means meeting them where they’re already spending most of their time: on the internet.
This article looks at some of the forces shaping digital marketing today, and everything you’ll need to learn in order to start a successful career as a Digital Marketing Professional.
Different Types of Digital Marketing
The first step in becoming a Digital Marketer is to understand the most important marketing concepts, such as SEO (Search Engine Optimization), analytics, social media marketing, and content marketing.
Content Marketing
Content marketing is about creating engaging content that your target audience will want to read, watch, or listen to. Ultimately, content marketing is about storytelling. Content can take many forms – blog articles, videos, and podcasts, to name a few – and is a great way to increase the visibility of your brand, drive people to your website, nurture sales leads, and build credibility with potential customers.
Search Engine Optimization
According to Impact Plus, 61% of marketers named SEO as a top marketing priority. SEO stands for search engine optimization and is a set of practices designed to improve the appearance and positioning of web pages in online search results. A good SEO strategy is essential for improving the quality and quantity of traffic to your website.
Social Media Marketing
Social media marketing is the use of social networks, like Instagram, Facebook, or TikTok, to build your brand, grow your audience, and drive your sales.
Analytics
One of the most important skills you learn as a Digital Marketer is collecting and analyzing data. In simple terms, data analytics is the ability to spot patterns in order to determine the success of your marketing efforts. This practice is crucial to proving your work is having an impact on your company goals.
In addition to understanding these core marketing concepts, the best Digital Marketers also have experience with Email Marketing, Video Marketing, and Web Design.
Digital Marketing Skills
Digital Marketing requires you to wear many hats and have the ability to work with a continually changing schedule. Striking a balance between creativity, strategic thinking, communication skills, and attention to detail is crucial in this field of work.
Average Digital Marketer Salary
The average digital marketer’s salary varies by province with the highest average salaries in Quebec, Alberta, and British Columbia. Overall, in Canada, the average salary is $56,474 per year or $28.96 per hour, with more experienced workers making up to $80,000 per year. Managers, Directors, and specialized positions earn even more.
How to Become a Digital Marketer
In order to become a successful Digital Marketer in this ever-evolving industry, start by earning your Digital Marketing Diploma.
Sundance College offers an accelerated Commerce: Digital Marketing & Social Media Management program that provides students with the fundamental knowledge of digital marketing and contemporary marketing techniques required to be successful in this dynamic industry. Once the classroom portion is completed, students go on to complete a workplace practicum which further prepares them for a smooth transition into the world of modern-day marketing.
All programs at Sundance College are instructor-led, meaning your teachers are digital marketing specialists who can provide you with insider knowledge of the industry and the skills you need for career success. Graduating students receive a full range of professional Career Services including resume and marketing materials preparation, interview skills, and job search techniques.
To find out more about Sundance College’s accelerated Commerce: Digital Marketing & Social Media Management Diploma program click here and start your brighter future today!