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Is Digital Marketing a Good Career Choice?
Digital Marketing and Social Media Management Diploma
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- Digital Marketing Coordinator
- Digital Marketing Manager
- Digital Marketing Specialist
- Digital Media Coordinator
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17 February 2025 | Author: Kateryna Psymenna | Read Time:
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Yes, digital marketing is a great career choice for creative thinkers and online problem solvers. Businesses of all sizes depend on digital channels like websites, social media, and digital advertising to reach customers, which means skilled marketers are always needed. Whether you’re starting your career or looking for a new path, the benefits of a digital marketing career include flexibility, growth, and a range of opportunities to fit your interests.
This article will walk you through what digital marketing is, why it’s in demand, and how you can get started.
Listen to “Is Digital Marketing a Good Career Choice?”
What is Digital Marketing?
What comes to mind when you hear “digital marketing”? Maybe it’s the ads you see on social media, emails from your favorite brands, or the search results that appear when you look something up on Google.
Simply put, digital marketing is about promoting products or services online. This includes:
| Digital marketing domains | Description |
| Search Engine Optimization (SEO) | Making a website easier to find online. |
| Social Media Marketing | Increasing the number of people who are aware of and interact with a brand on social media sites like Instagram, Facebook, and LinkedIn. |
| Email Marketing | Sending meaningful email messages to people who are likely to respond, to drive sales or build long-term relationships. |
| Written Content | Creating blogs, articles, and social media posts to educate or entertain audiences. |
| Graphic Design | Crafting visually appealing designs for social media, online ads, or website pages, to grab attention and communicate effectively. |
| Video Marketing | Producing video content that informs, inspires, or promotes, in a way that makes viewers want to interact with, and that can be shared across platforms like YouTube, TikTok, and Instagram. |
Digital marketers know that there is work to do first to make sure these efforts pay off.
Sherif E., instructor of Sundance College’s Digital Marketing and Social Media Management diploma program, explains:
“Digital marketing brings together strategy, research, and execution.
It starts with understanding a company’s goals, vision, and audience before moving into campaign planning and content creation.
Each step works together to create a structured and effective approach.”
Why Digital Marketing is in Demand
Digital marketing continues to grow in importance as businesses increasingly rely on online strategies to connect with their audiences. Here’s why demand for digital marketers is growing:
- Growing Online Audience: Canadians spend about 5.4 hours a day on digital media, so businesses need to reach them where they are—online.
- E-Commerce Growth: Over 80% of Canadians made at least one online purchase in the past year, pushing businesses to invest in digital marketing to capture some of this increasing activity.
- Increased Digitization: Companies now see digital marketing as an essential part of their team, increasing the need for skilled professionals.
- Better Insights: Digital tools help businesses understand customer behavior, making it easier to create effective marketing strategies.
- Cost-Effective: Digital campaigns often cost less than traditional ads and bring better results.
“Every business needs a digital marketing strategy,” Sherif says.
“The key is understanding what the company wants to achieve, whether it is brand awareness, website traffic, or conversions. Then, use the right tools to make it happen.”
Skills Needed for a Career in Digital Marketing
A career in online marketing requires a mix of technical expertise and soft skills. Below is a breakdown of the key digital marketing skills you need to succeed:
Technical Skills
| Skill | Description |
| SEO and Content Strategy | Make web pages rank higher on search engines by using SEO techniques like keyword optimization, link building, and guest blogging. This helps businesses attract more website visitors by providing the information they need. |
| Social Media Marketing | Create content for platforms like Instagram, Facebook, LinkedIn, and TikTok, making posts that grab attention and connect with the right audience. |
| Content Marketing | Use your storytelling and writing abilities to write blogs, create video scripts, and promote content in ways that resonate with readers and align with business objectives. |
| Web Design | Your proficiency in tools like WordPress allows you to create visually appealing, user-friendly websites. Implementing the best web design practices influence branding and customer experience. |
| Marketing Automation | Use automation tools to make marketing tasks easier, helping businesses run personalized and efficient campaigns. |
| Digital Marketing Campaigns | Work effectively with digital advertising mediums like Pay-Per-Click (PPC) ads and email marketing to create successful marketing campaigns. |
Sherif highlights the importance of learning industry tools:
“Understanding tools like SEMrush for SEO, Google Analytics for tracking performance, and social media scheduling platforms helps marketers analyze results and adjust strategies.”
Soft Skills
| Skill | Description |
| Effective Communication | Strong written and spoken communication skills help you create clear messages for different audiences and deliver professional business presentations. |
| Strategic Thinking | Aligning marketing strategies with business objectives to deliver meaningful results. |
| Adaptability | Quickly adapting to new trends, tools, and challenges in digital marketing keeps you competitive. Sherif adds, “A skilled digital marketer knows how to adapt. Platforms and tools change, but understanding audience behavior, creating engaging content, and analyzing performance remain essential. Once you master these, you can apply them in any industry.” |
| Collaboration | Working well with your team by understanding the workplace and keeping communication open. |
These skills are key to building a successful career in digital marketing. Whether you’re creating content, analyzing campaign results, or working with your team, having a balance of technical and interpersonal skills will help you reach your goals in this field.
Is Digital Marketing a Good Career Choice for the Future?
Digital marketing has a bright future with growing demand, flexibility, and career opportunities in various industries. Here’s why it’s a great choice:
High Demand for Digital Marketers
Businesses need skilled digital marketers to stand out online, creating a steady flow of job openings. This demand for marketers often comes with good salaries, remote work options, and career growth opportunities.
Diverse Opportunities Across Industries
Digital marketing isn’t limited to one field. Whether it’s technology, fashion, healthcare, education, or entertainment, every industry needs experts who can connect with customers online. You can specialize in areas like SEO, social media, or email marketing, depending on what interests you.
Global Relevance and Flexibility
Since businesses and customers interact online, digital marketing skills are valuable worldwide. You can work for a local company, a global brand, or even freelance. The flexibility of this field allows you to work from almost anywhere.
Job Security in a Digital-First World
As long as businesses are online, they will need digital marketers to attract and keep customers. This makes digital marketing a stable career with long-term opportunities.
Takeaway: If you’re looking for a stable, future-focused career, digital marketing is an excellent choice.
Who Should Consider a Career in Digital Marketing?
Is digital marketing the right fit for you? This field offers opportunities for creative thinkers, problem solvers, and tech-savvy people. If you’re wondering whether this career aligns with your strengths and interests, here’s what to consider:
- Do you enjoy working with digital tools and technology?
- Do you see challenges as opportunities to grow?
- Do you prefer dynamic, evolving environments where no two days are the same?
- Are you willing to continuously learn new tools and strategies?
- Do you enjoy creating engaging content that captures attention?
- Are you comfortable analyzing data and making decisions based on it?
- Do you enjoy collaborating with others on projects to achieve shared goals?
- Are you interested in a career with flexible work options, such as remote or freelance opportunities?
- Do you like solving problems and finding innovative ways to achieve results?
If you answered “yes” to most of these, digital marketing could be your ideal career path. You can double-check by taking our career readiness quiz.
Job Roles and Career Paths in Digital Marketing
Digital marketing offers a wide range of career paths. Here are some of the most popular digital marketing job roles to explore:
| Career Path | Description |
| SEO Specialist | Help websites rank higher on search engines by researching keywords, analyzing performance, and using SEO (Search Engine Optimization) best practices to increase traffic. |
| Social Media Manager | Plan, create and manage content for platforms like Instagram, Facebook, LinkedIn, and TikTok. Social media managers focus on engaging audiences, growing brand awareness, and building online communities. |
| Copywriter | Write compelling copy for websites, ads, emails, and other digital content. Copywriters help capture attention and communicate a brand’s message effectively. |
| Content Marketer | Develop blogs, videos, infographics, and other materials designed to attract and inform. Content marketers focus on storytelling and providing value to engage potential customers. |
| Email Marketer | Design, create, and distribute email campaigns that nurture relationships with subscribers. This role often involves creating personalized and targeted messages to increase engagement and conversions. |
| PPC Specialist | Manage paid ad campaigns on platforms like Google Ads and social media. PPC (Pay Per Click) specialists use data about campaign performance to get the best results. |
| Digital Media Coordinator | Coordinate the planning and execution of digital marketing campaigns across various media platforms. This role often involves working closely with other team members to align efforts and track results. |
| Digital Marketing Specialist | Handle different aspects of digital marketing, such as SEO, social media, content creation, and data analysis. This role is great for those who enjoy variety in their work. |
Each of these digital marketing career paths offers unique challenges and opportunities, allowing you to find a direction that fits your interests and strengths.
How to Start Your Career in Digital Marketing
Breaking into the digital marketing job market requires a strong foundation of knowledge, practical experience, and the ability to showcase your skills. Here’s how to get started:
- Need-to-Have: Begin by learning the fundamentals of digital marketing, including SEO, social media, content creation, and analytics.
- Nice-to-Have: Practice your newly acquired skills for online marketers by working on real projects, such as creating a website, managing social media, or running ad campaigns.
- Ideal-to-Have: Build a portfolio to demonstrate your work to potential employers. A practicum placement provides the opportunity to gain hands-on experience and grow your skills on the job.
Instructor Sherif has some advice for up-and-coming digital marketers:
“Start by building a foundation in the area you want to specialize in. Gain experience; master the tools; and grow from there.”
The Digital Marketing Diploma at Sundance College offers all three. Complete the application form today, and one of our advisors will contact you to discuss the next steps!